In the past, when it comes to marketing visuals’ furnishings, photography is the key to having stunning images. Nowadays, with the importance of visuals, “ an image is worth a thousand words”. 3d modeling services become a real competitor to photography. Let’s find out the advantages of 3d modeling services to the furniture business.
Contents
- 1 The unbelievable benefits of 3d modeling services for the furniture business
- 1.1 3d modeling services can show furniture benefits in detail.
- 1.2 3d modeling services can highlight your furniture’s distinct features
- 1.3 3d modeling services can create a specific and suitable background for each product.
- 1.4 3d modeling services create stunning marketing visuals
- 1.5 3d modeling services make your furniture look flawless.
- 1.6 3d modeling services can reduce the cost for prototyping, background settings
- 1.7 3d modeling services are needed for digital conversion in the furniture business
- 2 Successful furniture brands that are using 3d modeling services.
The unbelievable benefits of 3d modeling services for the furniture business
If a furniture company intends to have versatile visuals for multiple advertising, they have to set up a studio, backgrounds, locations, and produce a prototyping to take pictures. They are costly. Furthermore, time is also a problem. They are often on a tight deadline. Hence, 3d modeling services come in handy and solve all the problems above.
3d modeling services can show furniture benefits in detail.
A furnishing has a lot of details starting from the smallest ones: top quality of textures, materials, lines, unique forms, or trait elements.

3d modeling services can show furniture benefits in detail.
- With 3d modeling services- a kind of high-quality photorealistic renderings, you can easily set up camera angles focused on each part of furnishings.
- Close-up and cut-outs view and even zoom in to see every millimeter of items are easy because of the excellent of 3d modeling services images.
- If you use photography, it means you need to produce prototyping. With the tight deadline, the prototyping you produce might not be qualified and detailed enough for close-up and cut-out views.
3d modeling services can highlight your furniture’s distinct features
Product design 3D modeling focuses on bringing out the uniqueness of things in order for them to be the center of marketing imagery, as opposed to typical and dull advertising that doesn’t stand out on its own.

3d modeling services can highlight your furniture’s distinct features
- 3D artists may design any concept for every form of advertisement thanks to CGI’s capabilities – the only constraint is their creativity.
- Manufacturers can highlight unique aspects of their products, exhibit all functions in action, illustrate all conceivable applications, and so on. Prospects will learn all they need to know about a product just by glancing at advertising images.
3d modeling services can create a specific and suitable background for each product.
Seasonal events have always been unique in terms of advertising campaigns since they necessitate tweaks and adaptations of pre-made graphics for holidays like Christmas and Valentine’s Day.

3d modeling services can create a specific and suitable background for each product.
- It is important to modify the entire design or at least include some style components to create themed versions of items. Re-manufacturing objects and taking fresh images of them necessitates an extra investment of time, money, and other resources. Working with 3D product modeling, on the other hand, enables quick and easy digital modifications.
- Furthermore, it’s a fantastic way for a manufacturer to produce as many alternative product designs and backdrops as they like.
3d modeling services create stunning marketing visuals
A research has shown that in terms of effectiveness and usability, images are noticeably superior to text ads.

3d modeling services create stunning marketing visuals
- 3d modeling services for advertising have advanced to the point where it is now possible to create the most lifelike CG pictures in any style to maximize the effectiveness of a marketing campaign.
- 3D models of items may be placed in any context or location by CG artists, making them more appealing to the target audience.
For instance, placing a set sofa in a stylish living room is more eye-catching for the clients than a simple image in a white background with a text description.
3d modeling services make your furniture look flawless.
As I mentioned before, for photography, on a tight deadline some prototyping is not fully ready or its design needs revisions. Hence, the results are not really good and the images show the flaws of your products.

3d modeling services make your furniture look flawless.
- 3d modeling services can assist in swiftly and successfully resolving these issues. CG experts may incorporate new design concepts and adjust item characteristics even before they are implemented in reality. Manufacturers and marketers may test out some of their ideas and experiment with a product to find the ideal appearance this way.
- Furthermore, 3D modeling experts transform simple photos into visual masterpieces by fine-tuning lighting and visual effects without affecting the model itself.
3d modeling services can reduce the cost for prototyping, background settings
Photography requires prototyping, background settings which costs a lot of money.
Before a marketing campaign has launched, remanufacturing goods and taking fresh images of them necessitates an extra investment of time, money, and other resources.

3d modeling services can reduce the cost for prototyping, background settings
With 3d modeling services, you can get rid of the worry of the number of contexts or environments to take pictures.
Only a clear explanation of your concepts is required by CGI firms. Furthermore, high-quality 3d visualization services saves a lot of money because it eliminates the requirement for prototype creation and other costs. Even before it is implemented in real life, everything will be developed digitally.
3d modeling services are needed for digital conversion in the furniture business
With digital conversion, the furniture business is moving to online platforms.

3d modeling services are needed for digital conversion in the furniture business
- It requires more marketing materials and marketing visuals for advertising, websites, social media promoting.
- With online business, images are the only thing that the clients can see and make them buy your products. How to convince your clients to buy your products instead of your competitors?
- The answer is images. 3d modeling services are an excellent solution for that.
With the development of technology, AR-app is becoming more and more popular in the furniture business. 3d modeling services are obligatory for that process.
Successful furniture brands that are using 3d modeling services.
Let me offer you some instances of furniture manufacturers that are promoting their brands with 3d modeling services
IKEA- the leading furniture company using 3d modeling services
For a long time, IKEA, a truly worldwide market leader, has used 3d modeling services. They now use one of the most cutting-edge technologies in their business, the augmented reality app.
They’ll require 3D model files of furniture for this software, which K-render studio may give as a form of CGI service.
Jofran Inc. using 3d modeling services
Jofran Inc., a furniture manufacturer, has been in operation since 1975, and unlike many other long-established firms, they have fully embraced new CGI technology, such as 3d modeling services.
We worked together on over 30 projects, providing the brand with all of the CG tools they’d need for eCommerce and marketing, such as silo and lifestyle photos, 360° product spins, and augmented reality models, , product visualization services.
Clawz using3d modeling services
Clawz, a cat furniture firm established in the United States, offers three different products: the Cat Condo, Cat Palace, and the Cat Kingdom. All of these items may be utilized as a cat gym, a play area, or a sleeping space. Clawz needed photos that showcased the usefulness of their products while also blending in with any modern surroundings. They’ve decided on 3d modeling services.