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6 powerful architectural marketing for architecture and real estate business.

Architectural marketing is the basis for any business as it plays a survival role for business development. Top-notch architectural marketing can boost up your business, attract prospects and lead to many sales. Let’s find out this article to learn 6 powerful architectural marketing for architecture and real estate business.

Investing in your website and SEO techniques for boosting architectural marketing.

A website is like a house for a brand. You can do architectural marketing on a lot of playgrounds such as social media platforms, e-commerce, etc. However, they are playgrounds that you play on others’ playgrounds.

The disadvantages of doing architectural marketing on other’s playgrounds.

Below are some advantages for doing architectural marketing on e-commerce, social media,..

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The disadvantages of doing architectural marketing on other’s playgrounds.

  • You can be blocked and deleted or even hacked your account on these playgrounds because of some silly or unpredictable reasons such as violating the platform’s policy, etc…
  • You might get charged some kind of fee such as joining fee, monthly fee, account opening fee,…
  • You might have to spend more fee and effort to learn how to use the platform and how to learn how this platform operates to promote your brand and boost architectural marketing.
  • You have to suffer from huge competition. The more clients the platform owns, the more competitive you have to face. If you are a newbie, you’d better predict the risks.

The advantages of using your website for boosting architectural marketing.

A website is not like that, you are the owner of the website, you can do and post everything you like without being afraid of violating the policy and paying unexpected fees or suffering from huge competitors. No limitation for your architectural marketing and best interior design marketing ideas.
If you can do SEO techniques very well, it is a really top-notch architectural marketing from your business.

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The advantages of using your website.

  • You can increase your brand cover and awareness. People often google everything. When they want to google something, they’ll definitely write down some keywords. How can your website appear in the first place on google search rank? SEO techniques come in handy.
  • You can increase your credibility. The more times the customers see your brand, the more the customers impress and trust your brand.
  • If you really want to change your architectural marketing and invest in SEO techniques, the best advice I give you is to outsource an expert.

Using best images as marketing tools for your marketing platforms for boosting architectural marketing

Images is one of the must-have architectural marketing materials. The higher resolution your images are, the more you can attract your clients.

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Using best images as marketing tools for your marketing platforms for boosting architectural marketing

With the world of visual and digital conversion, every business needs images to post on social media, e-commerce, to show their products’ appearance and functionality.

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Images as marketing tools for your marketing platforms for boosting architectural marketing

Especially in the architecture and real estate industry, where we can not bring the lands or your architecture anywhere in order to show for every client, right.

Using appropriate images for appropriate purposes. Some tips for your architectural marketing strategies.

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Using best images as marketing tools

There are two optimal: DPI (used in printed images) and PPI (used in digital images)

  • For online use for architectural marketing, you’d better go for 3K-4K options
  • For print, the standard is 300 dpi.

Joining and enhancing your Behance account for boosting architectural marketing

Behance is a social media for art: 3D vis, photography, graphic design, illustration, photoshop, etc.

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Joining and enhancing your Behance account for boosting architectural marketing

Why is Behance so important for your architecture and business industry?

  • Million of joiners such as 3D rendering firms
  • One of social platforms with the highest traffic.
  • Stunning, spectacular, and fabulous images are posted

Some tips for using Behance to boost your architectural marketing

  • Only post high-quality pictures
  • Promote your project by sharing on social media such as Pinterest, IG, Facebook…
  • Tag Adobe tools you use
  • To get featured from Behance for architectural marketing, you should earn at least 100 likes
  • Collaboration with an influencer is a good idea

Using PR to increase your brand awareness for boosting architectural marketing

PR or Public relationship is a great marketing tool to build up your brand awareness and royalty.

Below are some ways to do PR as architectural marketing for your architecture or real estate business.

Joining the architectural contest or being the sponsor of the architectural competition

The purpose of those activities is to earn media coverage. Of course, you have to pay a fee for those activities. However, you can get benefits from free mention in the media coverage.

Build personal influence for boosting architectural marketing

Every chance to speak in front of an audience is a precious resource. Attendees can very easily become potential prospects, whether it is a tiny master class or a large exhibition. Best of all, public speeches and active participation in local community life will transform the speaker into the brand’s very own thought leader. His authority will eventually have a favorable impact on the company’s reputation and attract clients who wish to collaborate with such a well-known specialist.

Content is the king- increasing your sales and customer interest for boosting architectural marketing

Nowadays, every business is willing to pay money for advertising, hiring the best experts for SEO techniques. What makes you different is content. The unique content you create and makes you different and stand out from your competitors.

Some tips for content to boost your architectural marketing:

  • You have to provide valuable knowledge
  • Use “Top list”, “How-to” articles.
  • Title is very important. Use mesmerizing titles

For instance, K-render is a 3d visualization studio, we often write to the articles such as Top studios cater high resolution 3d rendering service.

Using advertising for attracting customers for your architectural marketing

Advertisings is one of high-impact architecture marketing tool. There are two options for you: outdoor advertising and online advertising.

  • For outdoor advertising, you will use print media and put them on intersection or commercial buildings, …where lots of people can see them.
  • For online advertising, there are a lot of media to select from: facebook, instagram, youtube,… To reach the prospects as much as posible, you should use targeting options, filter. You have to analyze your client’s insight: ages, locations, keywords, genders…for boosting architectural marketing
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Using advertising for attracting customers for your architectural marketing

Effective advertising efforts, however, necessitate high-quality visual elements, regardless of the resource used. The greatest solution in this instance is photorealistic 3D rendering photos. Because they enable the project to be showcased in all of its glory: in various locations, from various perspectives, and in both evening and day lighting.

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